MESQUITE, NV – In response to growing consumer confusion over material specifications and pricing models, local retailer Mesquite Tile & Flooring has launched a proprietary tiered pricing system. Dubbed the “Step Smart Pricing System‘™,” the initiative aims to replace complex technical jargon and multi-tiered pricing with a simplified, visual classification method.
The move addresses a common point of friction in the home improvement industry. “Homeowners often face analysis paralysis when confronted with dozens of similar products with vastly different performance data and price points,” stated a company representative. “Our objective was to apply a layer of intuitive understanding over the complex science of surface materials.”
FROM DATA TO DECIPHERABLE TIERS
The new system categorizes all available flooring products into four distinct tiers, each represented by a universally recognizable shoe icon and a corresponding investment
BRONZE SANDAL: Entry-grade materials suited for low-traffic applications or temporary
solutions.
SILVER SNEAKER: Mid-range products engineered for daily wear and average household
activity.
ROSEGOLD BOOT: High-performance flooring designed for longevity and sustained use in
demanding environments.
GOLD STILETTO: Premium, design-forward options offering top-tier materials and custom
aesthetics.
THE LOGIC BEHIND THE ICONS:NEW SYSTEM DEMYSTIFIES FLOORING CHOICES
Our tiers are built on a simple balance of durability, aestheties, and value-not just price.
Mesquite Tile & Flooring has unveiled the methodology behind its new Step Smart Pricing System™, moving beyond simple price points to categorize products based on three key factors:
- Durability: Ranging from products for daily family life to those with enhanced resistance for high-traffic areas.
- Aesthetics: Higher tiers offer more detailed textures, richer visuals, and designer options.
- Value: A balance of upfront cost and long-term performance.
A company representative stated the system provides an “instant, honest profile” of each product. The goal is to empower homeowners, allowing them to make confident decisions by simply glancing at the tier icon, effectively taking the guesswork out of flooring selection.
A Helpful “How-To” Guide:
Your 3-Step Guide to Using the New Step Smart System
A streamlined method to simplify your project before you visit our showroom.
Ready to explore the new Step Smart System? Follow this straightforward guide for a confident start.
Diagnose Your Spaces: Tour your home and label rooms by function:
“Low-Traffic Sanctuary,” “Everyday
Highway,” or “Heavy-Use Zone.”
Match Your Goal: Decide if you seek quick
“refresh,” a durable “upgrade,” or a luxury “statement.” This aligns directly with our tier motivations
Visit with Vision: Bring your notes and room photos. Your consultant will use this to immediately direct you to the perfect Silver Sneaker or Rose Gold Boot options. This process transforms shoppers into informed partners, using the tiers as a simple, common language for a stress-tree experience.
PAW-TIFICIALLY INTELLIGENT: THE SCIENCE OF PET-FRIENDLY FLOORS
From muddy paws to “the zoomies,” we break down the specs your four-legged family members demand.
Consider this your cheat sheet for choosing a floor that can keep up with your pet.
The Scratch Test: Look for an AC (Abrasion Class)
Rating of AC3 or higher (typically found in our Silver Sneaker tier and above) to resist claw marks.
The Spill-Proof Barrier: A wear layer thickness of 12 mil or more is crucial. It’s the difference of a puddle being a quick wipe or a permanent stain.
The Grip Factor: Textured surfaces aren’t just for looks; they provide traction for speeding dogs making tight turns. A smooth, glossy floor is a slip-and-slide waiting to happen.
The Step Smart Connection: For most pets, a Silver Sneaker product is the minimum recommendation. For larger, more active dogs, investing in a Rose Gold Boot tier ensures your floor won’t just survive, but thrive.
The Last Step: Your Dream Home Awaits
The journey to a beautiful home begins with a single, confident step. Leave the confusion behind and embrace a smarter shopping experience. With the Step Smart System’™ as your guide, the path is clear. Your dream floors are within reach.